We exist to help brands grow in the highly competitive and dynamic Walmart and Sam’s Club omni-channel ecosystem through strategic and results-driven sales efforts, a complete omni-channel mentality, data-driven decisions, and excellence in execution.
Walmart Inc. is an ever-evolving landscape with adapting strategies, new expectations, changing focus, and revolving merchant teams.
With so much change, you can’t expect to rely on a traditional broker to provide you the best chance at success.
At Dark Horse Retail Group, our approach is simple and effective.
We listen to, know, and understand Walmart strategy. We understand what is important to the merchant teams. We execute flawlessly.
About
- More than 30 active brands with shelf placement in Walmart and/or Sam's Club
- Actively managing the complete omni-channel including marketplace and connect
- Working across more than 20 categories in more than a dozen departments
- Working in both brand and private label
- Actively managing over $5MM in weekly retail sales
- Connected to retailers at more than just the merchant level
Our core values
- Care About the Client and All Else Will Fall Into Place
- We Can Make Money Without Compromising Integrity
- We Have an Abundance Mindset
- Run Fast and Rest After the Race
- Everything Falls Apart When Greed Enters the Room
Why Dark Horse
A proven and proprietary path to shelf endorsed by Walmart merchants
Senior people working on all parts of your business
Complete Omni-Channel service solution
We have navigated almost every possible retailer scenario
We bring the experience of thousands of retailer meetings and negotiations to your team
We are compensated for results
We have a heart for serving and desire for our clients to be the heroes
We have orchestrated, prepared for, and conducted thousands of retailer meetings and JBPs
We have launched dozens of brands into both brick and mortar and digital marketplaces
We have worked across mass, club, grocery, and drug channels; giving us a different perspective to be able to help you succeed, not just in Walmart, but overall in the market
We have successfully negotiated costs, terms, forecasts, guaranteed buys, features, marketing campaigns, and more dozens if not hundreds of times
We have a combined Walmart experience of well over 100 years
We get things done
How We Work
HUMBLE.
"YOUR EGO IS NOT YOUR AMIGO."
WE WANT YOUR BRAND, YOUR PRODUCTS, YOUR TEAM TO BE THE HERO OF THE DAY. WE ARE HERE AS YOUR GUIDE THROUGH THIS WALMART JOURNEY. TO MAKE SURE YOUR BUSINESS IS PROFITABLE, HEALTHY, AND EXCEEDING WALMART'S EXPECTATIONS. WE DON'T CARE WHO GETS THE CREDIT IN THE WIN – JUST THAT WE WIN; TOGETHER.
HUNGRY.
"A HUNGRY DOG HUNTS BEST."
WE ARE HUNGRY HUNTERS. WE WANT TO SEE OUR CLIENTS' BUSINESS GROW AND THRIVE. WE ARE CONSTANTLY SEARCHING FOR THE NEXT OPPORTUNITY, THE NEXT DISTRIBUTION, THE NEXT INCREMENTAL ITEM, THE NEXT CATEGORY EXPANSION. WE WILL NOT BE OUT-WORKED.
WISE.
"KNOWLEDGE IS KNOWING THAT A TOMATO IS A FRUIT. WISDOM IS KNOWING TO NOT PUT IT IN A FRUIT SALAD."
OUR TEAM HAS SPENT THE BETTER PART OF A COLLECTIVE 100 YEARS WORKING IN THE RETAIL WORLD ALONGSIDE THE TITANS OF THE INDUSTRY. WE APPLY THESE YEARS OF EXPERIENCE AND WISDOM GAINED TO YOUR BUSINESS; AVOIDING MISTEPS, COACHING THROUGH HARD SITUATIONS, AND LEVERAGING OUR COLLECTIVE FOR YOUR SUCCESS IS WHAT WE EXIST TO DO.

Dark Horse Retail Group
2403 Main Drive - Suite 1 Johnson, AR 72741